This gallery, Part 2 of our report, presents a sampling of eye-catching and effective activations representing a variety of products in categories beyond traditional CPG.
Home center marketers are targeting specific demographics with specific messages as stores become more restrictive about how P-O-P is presented in their aisles
In-store media networks place ads into stores with full retailer compliance. However, navigating the range of options and the patchwork of coverage remains a challenge.
