Nespresso Opens Workshop-Style Boutique in Montreal
Nestle’s Nespresso Canada opened another workshop-style boutique in Canada on May 31 — the first of this modernized format in Quebec.
This store is located inside the Montreal Eaton Center, a shopping mall in the heart of downtown, and can be accessed from the McGill Metro Station entrance or via the mall's street entrances. Situated at the metro level, it is also on the same level as the future McGill REM station, which is slated to open later this year.
"When visiting our new boutique at the Eaton Centre, people will have an opportunity to immerse themselves in the Nespresso universe, thanks to our experts' know-how, the location's inviting atmosphere, as well as our commitment to circularity," Carlos Oyanguren, president of Nespresso Canada, said in the release. "It was all the more important for us to choose a highly accessible location to bring us closer to coffee lovers.”
Some of the boutique's key characteristics include:
- A new “Coffee as an Art" section invites Nespresso Club members to take part in a journey "from cherry to cup" with a dedicated team of coffee experts, where they can discover and try various coffee varieties.
- The ability to place orders online for in-store pick-up or use the “self-selection solution” offered on site.
- A dedicated “Recycling Corner” where members can drop off their used Nespresso capsules to be recycled and repurposed as compost.
- An engraving machine that can personalize select accessories purchased in-store at no additional charge.
- Decor and an enhanced color palette that “echoes the codes of nature and evokes a warm, welcoming atmosphere,” as Nespresso describes it.
Nespresso opened its 36th boutique store late last year in Toronto’s Union Station, the first located in a Canadian train station.
This location offers a more modernized experience than the now-closed boutiques previously located on Montreal’s Crescent Street and at The Bay store on Sainte-Catherine Street.