Nespresso Opens Enhanced Boutique in Toronto's Union Station
Nestle’s Nespresso Canada officially opened a boutique-style store at Toronto’s Union Station on Nov. 14. It’s the first Nespresso store located in a Canadian train station, according to a media release.
The boutique, which gives off a workshop feel, offers shoppers and travelers across the Toronto region an enhanced retail experience leveraging the Union Station landmark, one of Canada's busiest multi-model transit hubs that connects around 300,000 people to their destinations every day, per the release.
One of 36 boutique-style stores across Canada, Nespresso says the Union Station location is the brand’s first in North America that’s based on a new concept designed “to meet shoppers' evolving needs” through “immersive, localized and personalized experiences” that emphasize the artistry behind fine coffees.
"The opening of our Union Station boutique highlights Nespresso Canada's ongoing commitment to enhancing the customer experience while positioning us as a true leader in the retail industry," Carlos Oyanguren, president, Nespresso Canada, said in the release. "More than ever, consumers are craving shopping experiences that are seamless, marked by human connection and interactions with experts.”
Store Features
- Elevated services in the “Atelier Section,” including ripples machines for cappuccinos and lattes and a laser engraver machine.
- A dedicated “Recycling Corner” where club members can drop off their used Nespresso capsules.
- Self-selection options and product pick-up services for a more seamless experience.
- An enhanced store color palette created to “resonate with the codes of nature and evoke an atmosphere of warmth,” as Nespresso describes it.
- A free coffee order pick-up service.
In addition, Nespresso says it doubles down on the experience element at this location by outlining and reflecting five “customer-focused arts”:
- Art of design through aesthetics and material.
- Art of “coffee savoir-faire” by encouraging discovery through tasting rituals, coffee masterclasses and knowledge about the roasting and grinding of coffee beans.
- Art of “sharing and caring,” or using storytelling, in-store events, masterclasses and local collaborations to bring customers closer to Nespresso and their community.
- Art of circularity by showing visitors how Nespresso recycles its used aluminum capsules, upcycles and takes actions to preserve the planet's resources through interactive dashboards and the Recycling Corner.
- Art of hospitality by focusing on customer service and offering exclusive services such as gift wrapping, product engraving and personalization.
