Sales & Marketing

The playbook provides the tools, frameworks and strategies required to stay competitive and make better data-driven decisions.

P2PI members can attend an educational webinar revealing insider strategies to help brands craft pitches that don’t just inform but persuade retailer partners.

Here's a snapshot of an industry leader from the P2PI member community.

Jacobs spent more than 17 years at SC Johnson before joining Mars' food & nutrition category.

Here's a snapshot of an industry leader from the P2PI member community.

Pepviz data points to immediacy, convenience, unique flavors and more as key to gaining and keeping shopper attention.

Learn how the manufacturer is doubling down on digital with AI to boost engagement, enhance creative content and drive conversions across e-commerce and social platforms.

The Lego Botanicals global pop-up shop tour is part of a multifaceted campaign designed to celebrate love and connection and remedy loneliness in an increasingly digital world.

Donna Tweeten, the previous chief marketer, retired on Jan. 24 after 35 years at the retailer, and a new leader has taken the helm.

The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads.