Sales & Marketing

Here are some key strategies CPGs and retail media networks can implement in tough times, writes Jeffrey Bustos of Merkle.

Industry leaders emphasized the power of data harmonization, personalization and cross-functional teamwork to elevate the shopper journey.

We showcase physical activations from unique collaborations between unlikely partners, such as Milk-Bone and Peeps.

About 60% of shoppers spend $20 or less on cleaning supplies per month, according to Breaktime Media.

The manufacturer explains how it drove growth for its brands through various omnichannel tactics.

Here are the lessons established brands can learn from emerging brands, writes Sarah Nesheim of Crafted.

We offer a close look inside the store to showcase how the retailer is highlighting its biggest prestige hair launch to date.

Manufacturers should invest their dollars in a few key areas for success this year, writes Bradley Keefer of Keen.

Our new industry resource, created in collaboration with the Retail Media Guild share group, unpacks approaches to holistic campaign planning and analysis.

Engage loyalty app users by adding QR codes to receipts.