Sales & Marketing

P2PI, in collaboration with Aperture, interviewed retailer merchandisers and buyers in the BevAlc category to learn what they value most from their suppliers and glean the secrets to getting a "yes."

P2PI Editorial Director Lisa Johnston kicks off the new year with a personal introduction to the commerce marketing community and shares her excitement for what's ahead.

Kimberly-Clark’s Kleenex is helping consumers discover just how many tissues they’ll need to deal with heartbreak through a digital tool leveraging the Amazon Ads ecosystem.

Following its previous plan to expand VusionGroup’s DSLs to 2,300 stores by 2026, the partners will ramp up installations across all of Walmart's 4,600 stores in the U.S.

Monster Energy tied in to the Oct. 25 release of Activision’s "Call of Duty: Black Ops 6" with a national campaign featuring activations at several retailers.

Discount, club and superstore formats fared best in the data firm's first Canadian Retailer Preference Index study.

The industry is expanding, but there simply isn’t enough talent to support this growth … or dollars, writes SMG's Justin Sparks.

Discover how Gen Z’s unique approach to coupons and promotions is reshaping the future of grocery retail.

The warehouse giant admits it's still the early days, though.

Coca-Cola Co. and Mondelez International’s Oreo declared themselves “Besties” in August as they launched a limited-edition Oreo-flavored Coke Zero Sugar and a Coca-Cola-flavored Oreo cookie in a bid to reach Gen Z shoppers who enjoy surprising flavors.