Sales & Marketing

Learn how the manufacturer is doubling down on digital with AI to boost engagement, enhance creative content and drive conversions across e-commerce and social platforms.

The Lego Botanicals global pop-up shop tour is part of a multifaceted campaign designed to celebrate love and connection and remedy loneliness in an increasingly digital world.

Donna Tweeten, the previous chief marketer, retired on Jan. 24 after 35 years at the retailer, and a new leader has taken the helm.

The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads.

There are three important considerations for capturing the hearts — and dollars — of this generation, writes Matt Knust of InMarket.

In addition to doubling down on the value of retail data signals, KPM cites benefits from its Scope 3 carbon-reduction reporting partnership.

Executive Editor Tim Binder shares what he and his colleagues are excited about in 2025.

However, its success on the platform didn’t happen overnight, shared the brand’s Jamie Decker at NRF’s Big Show.

Savitch, SVP, group director, for the Path to Purchase Institute, Consumer Goods Technology, Store Brands and Progressive Grocer, will be formally recognized by Rethink Retail on Jan. 13 in New York.

Following her departure from Albertsons Media Collective’s business strategy and marketing science team, the grocery giant appointed a new VP of measurement and media.