Sales & Marketing

The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads.

Our Retail Intel Series features special retailer and brand guests in each episode. Join us for a dialogue about current trends and strategies that are driving innovation for the next era of retail.

There are three important considerations for capturing the hearts — and dollars — of this generation, writes Matt Knust of InMarket.

In addition to doubling down on the value of retail data signals, KPM cites benefits from its Scope 3 carbon-reduction reporting partnership.

Executive Editor Tim Binder shares what he and his colleagues are excited about in 2025.

However, its success on the platform didn’t happen overnight, shared the brand’s Jamie Decker at NRF’s Big Show.

Savitch, SVP, group director, for the Path to Purchase Institute, Consumer Goods Technology, Store Brands and Progressive Grocer, will be formally recognized by Rethink Retail on Jan. 13 in New York.

Following her departure from Albertsons Media Collective’s business strategy and marketing science team, the grocery giant appointed a new VP of measurement and media.

P2PI, in collaboration with Aperture, interviewed retailer merchandisers and buyers in the BevAlc category to learn what they value most from their suppliers and glean the secrets to getting a "yes."

P2PI Editorial Director Lisa Johnston kicks off the new year with a personal introduction to the commerce marketing community and shares her excitement for what's ahead.