Manufacturer

During her opening keynote address, Allume Group's Andrea Leigh described how retail media is a complicated space but can yield incredible advantages.

More than 75% of consumers head to grocery stores or Walmart for their holiday needs, according to data from Breaktime Media.

Procter & Gamble dandruff shampoo brand Head & Shoulders launched a limited-ingredient Bare line in May exclusively at Walmart.

Snack brand Muddy Bites built an 11-foot-tall ice cream cone outside a Walmart store in Denver to celebrate their launch at more than 3,000 of the mass merchant’s locations in April.

As elevated prices persist, overall U.S. retail spending on non-essential general merchandise and CPGs increased 2%, despite a decline in unit sales, according to market research firm Circana.

The sweetener brand has opened the “Sweet’N Glow” salon, an immersive, sixties-inspired pop-up at the landmark TWA Hotel, to provide travelers a nostalgic photo-op and onsite experience for the summer.

The third annual Path to Purchase Institute program celebrates the year’s best integrated, digital, in-store and collaborative marketing activations, as well as a new category: packaging.

Consumers turn to grocery stores and Walmart for their grilling needs, according to data from Breaktime Media.

In this a webinar panel, retail and brand executives from companies including Giant Eagle and Sunkist Growers dive into the latest activations in the grocery channel.

The Cheez-It Stop is located in Joshua Tree, a popular California getaway. Open for one week, it invites road trippers to fill up on the snack brand, rather than car fuel.