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Circle K Expands Partnership with Too Good To Go to Fight Food Waste

More than 9,000 stores across North America and Europe to join app.
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Circle K Too Good To Go

Circle K parent company Alimentation Couche-Tard and Too Good To Go are expanding their partnership to fight food waste. 

Too Good To Go is a marketplace mobile app that connects customers to local restaurants and grocery stores that have food surplus.

More than 9,000 Circle K and Couche-Tard stores across Canada, the U.S., Ireland and Poland are slated to be on the food waste prevention app by year-end, up from approximately 1,300 prior to the expansion. The rollout is Too Good To Go’s most extensive to date.

Too Good To Go first partnered with Couche-Tard in 2018 in Norway, eventually expanding to Denmark, Sweden and select markets in the U.S., Canada and Poland. 

Circle K and Couche-Tard staff can use the Too Good To Go app to create “Surprise Bags,” where they package food that is approaching its expiration date. The bags are available to app users at a discounted price. 

"As we expand and refine our food offering globally, minimizing food waste is a priority for us – and the right thing to do both economically and environmentally," Ina Strand, chief people officer and leader of sustainability efforts for Couche-Tard, said in a media release. "This partnership with Too Good To Go is a great complement to our continuous improvement efforts in our foodservice operations. Not only does it bolster our global sustainability commitments, but it's also an innovative way for our customers to try our delicious food at a great price."

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