Manufacturer

The Path to Purchase Institute's Q2 Commerce Quarterly report

Recent retail news includes Target promoting a company veteran to chief marketing officer, and Walmart answering the question, 'What would Barbie buy?'

Target teamed with Haleon for an “All for Wellness” campaign for the second year in a row this spring.

iSwii by Angry Birds features a retail section, gaming stations, themed decor and art installations among interactive activities for kids and families.

Nearly three quarters of brands cite risk of data leakage and privacy as a barrier to retail media adoption, according to recent report from global adtech and martech company Epsilon.

The manufacturer is touting multiple sustainability initiatives through in-store and digital activity.

The "OreoCodes" campaign nabbed medals across multiple categories.

Here are strategies for brands to drive organic volume growth and less sticker shock at the shelf.

During his keynote address, Colin Lewis showed how both brands and retailers can navigate their way into a world that benefits both parties, rather than continue their often-adversarial relationships.

Dollar General is partnering with Hershey Co. brand Reese’s for an instant-win game running through the retailer’s mobile app.