Digital Commerce

BodyArmor gave Wawa an exclusive sweepstakes activating its sponsorship of The Mamba & Mambacita Sports Foundation, a nonprofit providing opportunities for underserved athletes.

Path to Purchase Institute’s 27th annual Trends Report examines a variety of key issues that are influencing the future of shopper engagement. Members have an exclusive opportunity to begin reviewing the data.

Hosts from pop culture network E! News present a livestream shopping event that showcases a slew of gifts and products from Walmart.

Chicory surveyed more than 1,000 U.S. consumers in March for a white paper analyzing shopper behavior influencing the path to purchase.

BJ’s Media Edge leverages Microsoft's PromoteIQ platform, offering brands a customizable advertising solution to connect with 6.5 million BJ's members using first-party data.

Instacart Promotions gives brand partners, including emerging brands, self-service access and capabilities to launch new deal structures, promotions and incentives with their ad campaigns.

Upgrade imagery to overcome challenges in personalizing the shopping journey, says Vizit's Jehan Hamedi.

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

This year’s impressive list of 36 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.