Shopper Insights & Measurement Forum Takes Place Dec. 6-7

Jacqueline Barba
Digital Editor
Jacqueline Barba profile picture

The Path to Purchase Institute’s Shopper Insights & Measurement Forum this year is be a free virtual education series that brings together thought leaders from across the industry to share their expertise on the latest resources, tactics and technologies available for collecting and analyzing shopper data and insights along the path to purchase.

Taking place Dec. 6-7 from 12:30-2:30 p.m. ET, attendees will learn from brands, retailers and solutions providers such as Mondelez International, VMLY&R Commerce and InMarket to explore:

  • How best-in-class organizations are staying ahead of changers in shopper behavior.
  • What new strategies are being implemented for measuring program performance.
  • How industry leaders are developing growth-driving shopper marketing programs.

Kicking off the event, Mondelez International will demonstrate why points of interruption to entice shoppers with "unplanned items" need to be more strategic and less intrusive than in-store. Alister Greenwood, head of global e-commerce insights and analytics, will discuss how to leverage shopper data and knowledge of online behavior to present unique activations in a way that "positively interrupt" the shopper journey at the right moment to drive unplanned purchases.

Join us for this exciting virtual education series — and head into the New Year ready to harness the power of data.