Pinterest TV Launches in Canada Ahead of the Holidays
The livestreaming platform rolls out to Canada in tandem with its North American “Shop the Holidays” livestreaming series.
- Food and festivities (Nov. 15) via shoppable content from Canadian retailer The Bay, Fable and Apartment Therapy and a six-hour stream in collaboration with video network Tastemade, a global partner of Pinterest, featuring cuisine creators and deals on indie food brands.
- Home and decor (Nov. 16) with Red Land Cotton, exclusive holiday wreath ideas and a three-hour evening stream with Wayfair, comprising deals and curated design tips from Pinterest’s own Live Shopping hosts.
- Beauty and fashion (Nov. 17) via shoppable content from Nudestix, Jenny Bird and Theraface and a special gifting curation from the editors at Allure Magazine.
- Gift guides (Nov. 18) promoting indie Canadian brands like LOHN candles, The Silk Labs and The Bay, as well as curated ideas from editors at The Kit and Glamour.
- The week of programming also elevated holiday spending tips from Holly O’Neill, Bank of America’s president of retail banking.