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Pinterest TV Launches in Canada Ahead of the Holidays

The livestreaming platform rolls out to Canada in tandem with its North American “Shop the Holidays” livestreaming series.
jackie barba
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After launching Pinterest TV in the U.S. in 2021, the company’s livestreaming platform rolled out in Canada in November with a focus on shopping inspiration for the holidays. Pinterest TV is still a relatively new feature that streams one live, original video from creators and merchants at a time within the mobile app/platform.

Pinterest kicked off a “Shop the Holidays on Pinterest TV” livestreaming series with 10 hours of daily programming that ran from Nov. 15-18 in Canada and the U.S. More than 60 brands and four North American publishers partook in the series, which included more than 40 hours of shoppable content, according to a November news release from Pinterest.

In addition, Pinners had access to “mindful meditation breaks,” shopping tips and tricks, and exclusive access to product drops and deals aimed at inspiring holiday shopping.

Pinterest TV episodes are hosted by a combination of publishers, Pinterest Key Opinion Sellers and Canadian and global brands. Each day focused on a different category, such as food, home, fashion and beauty, as a way to encourage discover and assist shoppers in North America with holiday shopping.

Shop the Holidays program schedule included:

  • Food and festivities (Nov. 15) via shoppable content from Canadian retailer The Bay, Fable and Apartment Therapy and a six-hour stream in collaboration with video network Tastemade, a global partner of Pinterest, featuring cuisine creators and deals on indie food brands.
  • Home and decor (Nov. 16) with Red Land Cotton, exclusive holiday wreath ideas and a three-hour evening stream with Wayfair, comprising deals and curated design tips from Pinterest’s own Live Shopping hosts. 
  • Beauty and fashion (Nov. 17) via shoppable content from Nudestix, Jenny Bird and Theraface and a special gifting curation from the editors at Allure Magazine. 
  • Gift guides (Nov. 18) promoting indie Canadian brands like LOHN candles, The Silk Labs and The Bay, as well as curated ideas from editors at The Kit and Glamour. 
  • The week of programming also elevated holiday spending tips from Holly O’Neill, Bank of America’s president of retail banking.

Since launching Pinterest TV in the U.S. last year, there have been more than 2 million minutes of livestream watched and more than 900 creators and brands have gone live, according to the release.

Users can access Pinterest TV by tapping the TV icon in the upper left corner in the mobile app and view episodes, interact with hosts, ask questions via chat and shop products live. The feature allows brands and creators to showcase and tag products so Pinners can shop and purchase on the retailer’s website.

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Hosts have a shopping toolbox to enable live shopping experiences including a product drawer with prices and product details, product drops and brand collaborations, and a limited-time-offer module to offer discounts. 

“On Pinterest, shopping is about inspiration and over time, we expect to make every product that a user encounters on Pinterest, shoppable,” Nadine Zylstra, Pinterest’s global head of programming and original content, said in the release. “Pinterest TV is the next iteration of our vision to enhance shopping surfaces and help Pinners find the products they’re looking for. We have become the home of digital-taste-based shopping and Pinterest TV makes this experience even more personal.”

Additionally, select Pinterest TV recordings will also be available after airing, so users can check out shows missed or revisit favorite episodes. Following each live episode, brands can also create Shoppable Boards with the products highlighted in the episode.

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