Black Friday, Cyber Monday Retailer Roundup
See how retailers including Walmart, Target and Amazon pushed their sales events earlier this year with a sampling of activity.
- Walmart promoted a special offer for Goodyear and Cooper tires as part of its Deals for Days sale. A dedicated carousel ad on Walmart’s Black Friday hub touted $20 off per tire, plus installation and balance (a $128 value).
- Cult-favorite Korean beauty brand COSRX offered a slew of Black Friday deals on Amazon this year, including up to 70% off select products and 39% off its popular snail mucin repairing essence.
- For Black Friday, Target offered "a buy one, get one 50% off" deal on toy brands including Target-exclusive FAO Schwarz, Barbie, Marvel and Our Generation. It also offered up to 40% off Lego products. The retailer also touted $50 off and a $50 gift card with the purchase of an Xbox Series S console (priced at $299.99) via online support and a front-page feature in its Nov. 20 Black Friday circular.
- Kohl’s also ran a sweepstakes this year dubbed “TGIBF” (i.e., thank goodness it’s Black Friday) awarding a trip to a Legoland resort (valued at $5,000) as well as a slew of prizes in the form of product and brand discounts. Shoppers could enter by being one of the first 200 shoppers in-store on Black Friday to receive game pieces that can be entered on KohlsTGIBF.com. A mailer and digital activity supported the sweeps.