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LG Showcases Product Innovations at Seoul Arts Center

An immersive pop-up experience showcased LG Electronics' premium Signature brand at a South Korean venue where LG recently sponsored two shows.
Jacqueline Barba
jackie barba
an empty parking lot in front of a building

LG Electronics sponsored two performances at the LG Arts Center in Seoul, South Korea, in November to showcase its ultra-premium brand, LG Signature.

The LG Arts Center reopened its doors to the public in October in a new building designed by Japanese architect Tadao Ando, according to a news release from LG. The relocated center offers a spacious performance venue called the LG Signature Hall, which seats 1,335. It’s home to performing arts programs from all over the world, including a series from Yoann Bourgeois, an artistic director, choreographer and performance artist who was introduced to Korean audiences at the center's reopening festival that LG sponsored.

a large empty room

LG invited select customers and clients to attend two sponsored performances in November. During the Bourgeois series, members of the audience were invited to experience an exclusive LG Signature pop-up exhibition and “photo zone” in the LG Signature Hall lobby. The exhibition zone gave a glimpse of the brand’s sleek innovations, such as a wine cellar, an “InstaView” door-in-door refrigerator and its OLED rollable TV.

In addition, the interactive photo zone featured memorable moments from the Bourgeois series for audiences to immerse themselves. LG said Bourgeois’ performances “celebrate the beauty of physical movement, blurring the boundary between acrobatics and dance” and “echo the philosophy of LG Signature.”

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