Data & Analytics

Six campaigns won OmniShopper Awards in five "Digital" categories.

Profiles of Innovator winners Michelle Baumann, Valerie Bernstein, Charlene Charles, Kina Demirel, Alex Falconi, Julia Miller and Cassandra Ericson.

Publicis Commerce's Amy Lanzi is the Path to Purchase Institute's 2022 Women of Excellence Executive of the Year.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Here are four questions brands should use to ensure strategic growth.

Profiles of Mentorship winners Abby Beaston, Margaux Logan, Anne Louise Marquis, Jennifer Mason, Bev Sampson and Laura Wallace.

Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.

NextUp’s annual Leadership Summit in October provided plenty of inspiration and strategies to better the working world for women.

The marketplace will enable consumers to purchase digital art attached to Mattel’s iconic brands, including Barbie and Hot Wheels.