A new partnership between Permission.io, a tokenized Web3 advertising platform, and Treasure Data allows the former to utilize the software company’s Customer Data Cloud suite of solutions, including its enterprise customer data platform (CDP).
The collaboration allows advertisers using Permission Ads, a demand-side platform offering crypto rewards to consumers in exchange for their data and engagement, to leverage Treasure Data's CDP to collect, unify and segment customer profiles.
With this new integration, Permission.io has expanded its infrastructure and utility for the Permission Coin (or ASK tokens), which powers a new Web3 (view graphic below) advertising model based on user consent and value exchange. Permission Coin is a platform used to power a digital ad system built on Permission blockchain.
Permission Ads enables advertisers to allocate ASK tokens as part of their campaigns, and reward users for engaging with ads and sharing zero-party data. By asking permission and incentivizing users to opt-in, advertisers build permissioned, first-party audiences while respecting user privacy, according to a news release.
Now, brands and agencies using Permission.io's proprietary DSP can coordinate Web3 user engagement within the larger marketing ecosystem and gather insights through Treasure Data.
"As brands strive to improve user experience (UX) and business outcomes, CDPs play a critical role to ensure the array of consumer touchpoints result in effective omnichannel campaigns,'' said Permission CEO Thomas Shin, in the release. "We are extremely excited about our integration with Treasure Data's CDP, which will allow our marketers to boost UX while maximizing return on marketing investments in this new era of Web3 advertising."
Treasure Data recently committed to a new vision around connected customer experience, where operations and customer engagement teams work together to connect “disjointed” customer touchpoints from across the entire enterprise to produce a single, unified customer journey, per the release.
"For years, the world's largest brands have turned to Treasure Data to harmonize data from multiple channels and maximize the value of their customer data," said Kaz Ohta, CEO and co-founder at Treasure Data, in the release. "The future of advertising is permission-based, and our collaboration with Permission.io demonstrates Treasure Data's commitment to enabling companies to create connected customer experiences across the open web."