JCPenney Personalizes Beauty Routines
Department store chain has partnered with Revieve to offer AI- and AR-enabled makeup and skincare experiences online and in-store.
JCPenney is continuing its focus on beauty, both in-store and online, by expanding personalized experiences that better assist consumers of all skin types and colors on their shopper journey.
The department store chain has partnered with Revieve, a technology company that creates personalized brand experiences using artificial intelligence and augmented reality for brands and retailers. As a part of the collaboration, JCPenney has launched an AI-powered skincare advisor experience and “true-to-life” AR-powered makeup try-on capabilities, according to a news release.