The Displai platform enables brands to add hyper-realistic AR overlays to product packaging, including brand information, clickable links and holograms.
Path to Purchase Institute and Retail Leader teamed with Vizit on a research report examining the challenges and opportunities in creating visually engaging experiences for the online consumer.
An initiative uniting multiple media service providers, including Vibenomics, Mood Media, Sellr Technologies and FuelMedia TV, expands access to digital audio and display inventory.
Walmart is continuing to beef up its retailer media network by adding features and self-service capabilities through new partnerships with four e-commerce ad platforms.
As marketers build out their social commerce strategies, here are five tips for brands to maximize their share of an industry estimated to hit $1 trillion in the next three years.