Data & Analytics

Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.

The marketplace will enable consumers to purchase digital art attached to Mattel’s iconic brands, including Barbie and Hot Wheels.

NextUp’s annual Leadership Summit in October provided plenty of inspiration and strategies to better the working world for women.

The livestreaming platform rolls out to Canada in tandem with its North American “Shop the Holidays” livestreaming series.

Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.

Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats.

Aroma360 introduced an interactive scenting kiosk display with embedded essential oil diffusers to provide shoppers with a multisensory experience.

The candy brand added an AR experience to the campaign, which asks for NFL fans' greatest football-related mishaps.

Data from Catalina points to premixed cocktails and low-alcohol wine rising in popularity at the expense of wine and hard seltzer.

TikTok Shop has begun rolling out to select U.S. merchants, allowing users to purchase products directly within the video-sharing platform.