Data & Analytics

The brand activates its NFL sponsorship ahead of the playoffs through an interactive tournament that brings football-themed, native gameplay to Fortnite Creative.

CitrusAd and AdsPostX are enabling retailers to provide relevant ads on the confirmation page after checkout. 

Albertsons Media Collective has partnered with Omnicom Media Group on a solution that enables marketers to better target shoppers based on ROI in CTV environments.

Marketers on the Instagram and Facebook platforms can access brand and product-level sales results for their shopper marketing campaigns.

Instacart grew the number of stores it delivers from by 60% in 2022, including new and expanded partnerships with Rexall, Linen Chest, The Bay and three new Metro banners.

Industry leaders will gather four times a year to participate in roundtable discussions on topics and trends impacting the retail media landscape.

Jennifer Lopez's beauty brand teamed up with TalkShopLive in December to launch a shoppable video in partnership with Vogue's "Beauty Secrets" video series.

Chicory data explores how brands and grocery retailers are responding to the latest advertising trends, including the rise of retailer media networks and new media tactics.

Just before the new year, NYX launched a Roblox experience enabling users to explore the brand's spring 2023 collection in a “dream-like interactive space.”

Mastercard SpendingPulse insights showed online sales jumped 10.6% while in-store spending increased 6.8% compared to 2021.