First-Party Data Playbook

A cookie-less world is here. Are you prepared? Our First-Party Data Playbook helps CPG marketers adapt in the wake of new data privacy regulations and thrive with the platforms they rely on. The good news? It's not as difficult as marketers may think. 

In this Playbook, you will learn:

How to define data categories and what first- and zero-party data are
Building your strategy and delivering genuine value with multi-channel experience types
Cross-channel engagement opportunities
Compelling case studies from major brands and how they are adapting to these changes.