Data & Analytics

Here are some helpful tips to interpret, process and apply industry guidance, according to Goodway Group's Angela Meyers.

The rebrand reflects the agency's transformation into an enterprise-wide solutions partner for the global commerce marketing industry.

Market research firm Provoke Insights assesses the allure of impulse buying in the U.S. in its biannual trends study, while also suggesting marketing strategies to target these shoppers.

P2PI spoke with VP Steph Hoppe on the c-store's “It’s Not Crazy, It’s Casey’s” campaign, as well as its growing store footprint and food business.

Consumers purchased whiskey more than any other spirit online in 2023, according to a report from e-commerce platform Speakeasy Co.

CMX has implemented multiple enhancements to align with IAB’s set of industry guidelines for retail media and measurement.

We're proud to reveal the top 25 commerce marketers pioneering retail media through our second annual program.

Imagine in-store advertising that reads your mind (almost). Machine learning and data analytics are revolutionizing retail by delivering hyper-targeted content exactly when it matters most to shoppers. Join us to explore the "software-defined" smart store and learn how intelligent advertising helps brands reach target audiences in-store and at-scale.

Perhaps with deference to the Olympics in Paris this summer, World Retail Congress took “High Performance Retail” as its theme. Catch up on all you missed from the event here.

The AI and video exit technology, built in-house to speed up the purchase-to-exit process, has rolled out to 20% of clubs in four months.