Sara Lee Opens Product, Packaging Lab New facility centralizes R&D, speeds up packaging development and focus group testing Measuring the Impact of Events Through POS data, loyalty cards and more, brands are following the return on sampling and experiential marketing Coke Tests RFID-Enabled Soda Dispenser Emotion-Sensing Software Could Aid Market Research Software Powers A La Carte Signage Software enables brands, retailers to produce materials customized to individual store dimensions Special Report: Marketing To Youth Marketers tie retail to online and social networking to reach tweens and teens C-Store TV Operators Unite Column: Measurement Matters. . . Walmart Takes a 'Math' Refresher Course Barnes & Noble Connects with Readers First Previous 461 462 463 464 465 Next Last
