Measuring the Impact of Events Through POS data, loyalty cards and more, brands are following the return on sampling and experiential marketing Coke Tests RFID-Enabled Soda Dispenser Emotion-Sensing Software Could Aid Market Research Software Powers A La Carte Signage Software enables brands, retailers to produce materials customized to individual store dimensions Special Report: Marketing To Youth Marketers tie retail to online and social networking to reach tweens and teens C-Store TV Operators Unite Column: Measurement Matters. . . Walmart Takes a 'Math' Refresher Course Barnes & Noble Connects with Readers The Mass Merchandiser Shopping Experience First Previous 461 462 463 464 465 Next Last
