The Loyalty Lift Store loyalty card programs are helping brands and retailers microtarget shoppers and measure marketing effectiveness -- and they've only begun to really leverage this data in the last few years From Wall Street to Sesame Street Cell Phone-Charging Kiosks Show Ads While You Wait Dick's Supports Self-Sufficiency Safeway Maintains a 10% Solution NRF's 2009 Back-to-School Study Walmart Introduces Sustainability 'Index' Kroger Offers 'Mega' Savings GS1 DataBars Set for 2010 Measuring the Impact of Events Through POS data, loyalty cards and more, brands are following the return on sampling and experiential marketing First Previous 460 461 462 463 464 Next Last
