Data & Analytics

Seven “simple” questions clear the path to innovation and growth.

An emotional connection at retail pulls shoppers and creates loyalty.

Shopper marketing isn't about the shopper. It's about the retailer.

Consumer and shopper insights converge in ConAgra's culture of collaboration

Growth at retail demands a more holistic view of shopper marketing.

The recession changes the game at America’s top retailers.

Whether it falls under marketing or sales, the principle remains the same -- structure should follow strategy