Consumer Engagement

Disney continued its 100th anniversary celebration by giving the mass merchant an exclusive, limited-edition Disney100 Retro Reimagined collection.

The deal will bring Vauxhall Motors branding and advertising to the British grocery chain’s electric vehicle (EV) charging stations as well as other Tesco channels.

Goose Media Network enables brand partners to engage shoppers through customizable ads and campaigns across Wawa’s website and app as well as video at the pump.

Mane, founded by a celebrity hairstylist, helps grow Sephora's hair care category while in-store displays support the brand's recycling program.

The creamer launched nationwide in January, coinciding with both the 20th anniversary of Paramount Pictures' "Mean Girls" comedy and the Jan. 12 theatrical release of a remake.

On Feb. 24, the retailer held a grand opening celebration at its DG Market location in Alice, Texas.

Natural personal care brand Dr. Squatch launched a line of bar soaps based on Marvel’s "The Avengers" exclusively at Walmart in December.

Attending Shoptalk? Join P2PI for a free evening of networking, drinks and light bites on Monday, March 18, at The Cosmopolitan in Las Vegas, after a day of learning.

Mars Inc.’s brand ran a movie night purchase incentive with Amazon for the fourth year in a row.

Revlon has collaborated with Redecor to introduce shades from its lipstick collections to the design simulation game for players to decorate their virtual spaces.