Eye-Catching In-Store Displays
The Shop, a line of men’s grooming products inspired by the YouTube and HBO interview show of the same name, launched exclusively at Walmart in April. The brand is sold in the personal care department on a dedicated endcap display with reflective headers designed to resemble a barbershop mirror. Using the message “for every ambitious man,” the display positions the brand’s 2-in-1 hair wash, face wash and face lotion as “essentials for your self-care routine.” P2PI Members can read a field report on the launch activation here.
Hayden Products’ Walmart-exclusive cosmetics brand Hard Candy launched a limited-edition Girl Scout Cookies-inspired makeup collection in February. In stores, a green pallet display using a “Makeup Just Got Sweeter” message stocked the line of 20 SKUs. The display directed shoppers to GirlScouts.org to support or join the organization. P2PI members can read the full field report here.
Spotted in April, PepsiCo’s Celsius secures permanent endcap space in the vitamins and supplements aisle at a Kroger in St. Clair Shores, Michigan. The display stocks individual cans and packs of Celsius on shelves around a branded refrigerated display stocking chilled cans. The bottom of the display is illuminated next to a branded floor cling resembling a hockey rink.
Meijer marked Black History Month in February by showcasing its selection of Black-owned brands on dedicated endcaps in every supercenter. The displays grouped together products from small packaged food and beverage brands, including BLK & Bold, A Dozen Cousins and Kahawa 1893 Coffee. Shelf blockers suggested shoppers “make easy family meals with Black-owned brands” and used a QR code to link to a Black History Month web page within Meijer.com. P2PI members can read the full field report here.
P2PI in April spotted a commanding ColourPop endcap display at Target, featuring a cloud-shaped header illuminating the brand name in shades of blue. The display stocked a slew of products, most prominently spotlighting the brand’s blush stix with a colorful “swipe and glow” sign in the center.
Coty’s CoverGirl secured secondary merchandising space CVS Health to promote the brand’s new Simply Ageless skin perfector essence foundation line. The display features digitally unaltered images of Queen Latifa as well as smaller images of a number of models to demonstrate how the eight shades adapt to all skin tones. The endcap also includes a large corrugated replica of the Simply Ageless bottle.
PetSmart spotlighted its exclusive Nate+Jeremiah cat and dog bed and accessories collection in stores with an extended endcap display and connected in-aisle merchandising space, which included unboxed product. The merchandising efforts mirror the classic and interior design-inspired collection by designers Nate Berkus and Jeremiah Brent.