Consumer Engagement

The regional grocer is rolling out Upshop’s platform to enhance forecasting, foodservice production and on-shelf availability.

P2PI caught up with the company's CMO Raj Joshi to discuss the organic food brand's new campaign, marketing initiatives and Canadian products rolling out in the U.S.

The "Dog Days of Summer" promotion is part of the retailer’s push to create immersive, pet-first experiences.

The measurement tool helps brands assess incrementality and performance across MAP’s omnichannel media ecosystem.

Caper Carts debut at Wegmans in Syracuse, New York, as retailers explore AI-powered in-store innovation.

Following a quiet April rollout, the grocer shares how new tools are streamlining execution and meeting growing CPG demand for flexibility.

Limited-edition collaborations, Pride Month and TikTok trends lit up the aisles in June.

Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights.

Netflix has unveiled more details about its forthcoming permanent retailtainment concept.

The first segment of a new video series from the Path to Purchase Institute interprets the latest retail happenings at Walmart with actionable takeaways for brands working with the retailer.

Parent company of the Sobeys grocery banner talked tariffs and beyond during latest earnings call.

Here are ways for brands to have impact on screens and store shelves, writes Sarah Young of SALT XC.