Consumer Engagement

Best Buy is testing a new, digitally enabled store format in Monroe, North Carolina, complete with expanded fulfillment options and a seven-foot-tall digital display that greets shoppers.

Retail partners are giving away free, limited-edition beach-themed bundles and inviting New Yorkers to partake in a family friendly event in August.

The Path to Purchase Institute has launched a brand-new website experience converging our two websites (P2PI.org and PathtoPurchaseIQ.com) into one powerhouse site.

NextUp’s Angelina Bice interviews the program manager of learning and development and on her experience as an industrial-organizational psychologist and leadership development.

Shannon Family of Wines enlisted DIY design influencers to help execute its "Build Your Buck Shack" omnichannel campaign, which includes an enticing sweepstakes.

Sales of sunscreen and tanning products and other warm-weather-themed SKUs — from pest control to hot dogs — spiked in May as shoppers prepped for summer. 

A study conducted by an independent third-party research firm revealed this campaign improved awareness of Michelin’s EV-specific tires by 70%.

CitrusAd’s API attracts retailer partners and enables brands and agencies to manage national retail media campaigns from a single source.

Omnicom Group received the highest scores in the retail media, commerce media, intelligence and insights, and optimization criteria.

Momentum Commerce's “2022 Amazon Prime Day Brand Scoreboard,” details how brands cut prices, increased their advertising investment or largely sat tight before and during the event.