Best Buy Expands Hearing Loss Shopper Experience

Best Buy will roll out a new in-store shopping experience for hearing devices in an effort to make it more convenient for Americans with mild to moderate hearing loss to get the products and support they need.

The experience will include an expanded collection of hearing devices, an interactive in-store experience at more than 300 stores, and an online hearing assessment tool, which is already available within BestBuy.com.

The latest extends Best Buy’s existing hearing solutions. The consumer electronics retailer has for years offered a collection of personal sound amplification products (PSAPs), self-fitting hearing devices, TV amplifiers, hearing protection devices and other accessories.

This fall, the collection will also include the new FDA-regulated category of over-the-counter hearing devices to help perceived mild or moderate hearing loss from trusted brands in the space, according to a post to Best Buy’s corporate blog. Products available will be from Lexie Hearing, Nuheara, Jabra Enhance Plus, Lucid Hearing and Eargo, among others.

The assessment tool within BestBuy.com, powered by hearing test solution startup hearX, helps shoppers identify their specific level of hearing loss. Based on the assessment, shoppers can find the right solution for their needs while shopping online, or a Blue Shirt can help make recommendations in store. The tool is also accessible through a QR code located at the in-store shops.

“Our expansion of the hearing collection and new store experience will let customers easily find a hearing loss solution from brands they trust,” said Frank Bedo, category officer at Best Buy, in the blog. “Our customers come to us for quality tech products and expertise, and this fall we’ll be able to better help them find the right solutions specific to their needs.”