Consumer Engagement

We take the pulse of the current state of retail media with an online survey of CPG and durable goods professionals.

We present a roadmap to the future of retail, adapted from Wunderman Thompson Intelligence’s “The Future 100: 2022” report.

​​​​​​​The convenience store chain reimagines the brick-and-mortar experience at concept locations across the country.

​​​​​​​A look at Gen Z’s loyalty, back-to-school shopping and the connection between ‘fueling’ and consumer spending.

Thought leaders from select Path to Purchase Institute partners give voice to the "Member Perspective." This time, hear from T&G Global's Jen Lessner.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

Unilever’s SheaMoisture has rolled out two exclusive collections at Walmart as the mass merchant continues to expand its selection of inclusive personal care products.

​​​​​​​June marked the return of in-person Pride parades and celebrations across the U.S. after a two-year hiatus due to the COVID-19 pandemic.

We dive into all things beauty — from online to in-store — with Lianna Cabrera Tonner of L’Oreal Paris Cosmetics.

A snapshot of industry leaders from the P2PI member community: Public Label Agency and Chomps.