Consumer Engagement

The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.

See which other marketing leaders have been added to the event's lineup of powerhouse speakers and trending topics.

Criteo's new solution integrates video, display and sponsored product ads into one unified platform for retail media.

A pilot program in select stores offers shopper guidance and sampling experiences during “The Beauty Event.” It's Walmart’s latest move to elevate the beauty category.

Brindley previously was CEO of Revolution Beauty and held leadership roles at Walgreens and Boots UK.

On May 8, the Allume Group CEO will unpack how AI, affordability and content are reshaping the shopper journey.

In-game integrations and a traveling physical activation help the retailer connect with digitally savvy audiences in their areas of interest.

Here are the lessons established brands can learn from emerging brands, writes Sarah Nesheim of Crafted.

Lyft's latest partnership takes digital retail media beyond traditional online storefronts.

Here are steps organizations can take to leverage this significant growth driver, writes Adam Skinner of Epsilon.