Consumer Engagement

The marketplace will enable consumers to purchase digital art attached to Mattel’s iconic brands, including Barbie and Hot Wheels.

The interactive virtual storefront offers consumers another way to experience Lindt chocolate during the holidays.

NextUp’s annual Leadership Summit in October provided plenty of inspiration and strategies to better the working world for women.

Glanbia Performance Nutrition’s SlimFast gave Walmart an exclusive launch window for a line of intermittent fasting products that launched in September.

Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.

See how retailers including Walmart, Target and Amazon pushed their sales events earlier this year with a sampling of activity.

The livestreaming platform rolls out to Canada in tandem with its North American “Shop the Holidays” livestreaming series.

Described as “inspirational destinations,” Best Buy’s immersive format includes dedicated demo areas, brand shops including for Lego and more space for Geek Squad services.

An immersive pop-up experience showcased LG Electronics' premium Signature brand at a South Korean venue where LG recently sponsored two shows.

Tween beauty brand Petite 'n Pretty leveraged the likeness of a popular Gen Z influencer to promote its entry at Ulta stores during a pop-up event in California.