Consumer Engagement

Path to Purchase Institute’s 27th annual Trends Report examines a variety of key issues that are influencing the future of shopper engagement. Members have an exclusive opportunity to begin reviewing the data.

Revolution Beauty London in August launched a limited-edition collection based on Paramount Pictures’ 1995 teen comedy "Clueless" with Target as its exclusive brick-and-mortar U.S. retailer. 

BJ’s Media Edge leverages Microsoft's PromoteIQ platform, offering brands a customizable advertising solution to connect with 6.5 million BJ's members using first-party data.

Instacart Promotions gives brand partners, including emerging brands, self-service access and capabilities to launch new deal structures, promotions and incentives with their ad campaigns.

Chicory surveyed more than 1,000 U.S. consumers in March for a white paper analyzing shopper behavior influencing the path to purchase.

Publicis Commerce's Amy Lanzi is the Path to Purchase Institute's 2022 Women of Excellence Executive of the Year.

The brand enters a new category after its incubator develops plant-based jerky treats for dogs.

Our proprietary research shows how consumers are interacting with images on Amazon, other retailer websites and social media as marketers try to foster relationships and drive sales.

Profiles of Technology winners Chelsea Carroll, Risa Crandall, Joy Jentes and Nadya Kohl.

Profiles of Industry Impact winners Melissa Baldwin, Jennifer Fowler, Beth Ann Kaminkow, Amy Lanzi, Jessamine McLellan, Allisha Watkins and Yolanda Angulo.