Disney Advertising and Kroger Precision Marketing have launched a “limited beta test” that enables CPGs to offer targeted ads on Hulu using Kroger's first-party data and insights.
You might have missed the news, but last fall Walmart began rolling out a small-store format in remote parts of the U.S. in partnership with Getaway, a health and wellness hospitality company.
T&G Global tied in to the Lunar New Year with special packaging for its premium Envy apple, which it heavily promoted at the Canadian Asian foods retailer.
Pernod Ricard USA’s Absolut is activating its official sponsorship of the Coachella Valley Music and Arts Festival with an experience aimed at forming friendships, both on the festival grounds and virtually.
E-commerce experts Colin Lewis, director at Retail Media Works, and Andrea Leigh, founder and CEO of Allume Group, will headline the retail media-focused event in June.
The Microsoft and Verizon-funded digital merchandising platform helps CPGs target shoppers with in-store ads based on pre-planned holidays and real-time events.
Target has become the exclusive brick-and-mortar retail partner of Gainful, a direct-to-consumer performance nutrition brand known for its custom protein powders.
The location has undergone significant design changes and added features, a memorial site and an overall fresh look in an effort to welcome reluctant shoppers back to the site of the mass shooting.
