Consumer Engagement

The debut of a digital game will kickstart a global marketing campaign to relaunch the iconic collectibles from the toy brand.

Learn from Ahold Delhaize USA’s retail media experts about building integrated campaigns and leveraging standardized KPIs, methodology and insights to drive success.

The home goods retailer is piloting a solution from Spaceback that generates connected TV-compliant, programmatic creative from its highest performing social media content.

Hy-Vee RedMedia enables brand partners to reach specific customers and create omnichannel marketing strategies through its digital platforms, in-store advertising and brand-safe sites.

The exclusive line celebrates the 30th anniversary of the Universal Pictures movie this summer.

A TikTok sensation/trend has inspired Miniso's latest store, which primarily sells mystery collectibles and toys packed in identical packages.

A panel representing leaders in the P-O-P industry will discuss the integration of sustainability into designs, data-driven personalization and the role of emerging technologies.

Parent company will open as many as 24 Toys R Us flagship stores across the U.S. beginning in 2024 and also launch stores specially designed for airports and cruise ships.

This year's guide features 20 pages of curated editorial content and in-depth profiles from 9 leading companies.

P2PI chats with Uber and Criteo about the promise of retail media, fragmentation in the space and looking beyond short-term sales.