“We know gifting and curling up to watch a favorite Christmas movie are part of so many families’ traditions,” William White, chief marketing officer, Walmart U.S., said in the release. “So, what better time to launch an innovative, first-of-its-kind shoppable series? ‘Add to Heart’ is a fun, unique way for our customers to be entertained while shopping for the great deals on top brands that they expect from Walmart.”
Shoppable commercial content like “Add to Heart” is just one example of how Walmart is innovating to shorten the distance from gifting inspiration to purchase. Other recent activity included pilots with NBCUniversal’s Peacock and Roku, TikTok and TalkShopLive.