Sam’s Club Evolves With Pacvue Partnership
Warehouse club chain Sam’s Club has partnered with Pacvue, an e-commerce advertising platform provider, on an API integration with Sam’s Club Members Access Platform (MAP).
Sam’s Club MAP advertisers now have access to search and sponsored product ads via Pacvue, enabling brands, agencies, ad tech platforms and marketers to better reach and engage with Sam’s Club members at the right moment of discovery and purchase.
Sam’s Club MAP is the access and ads program for the Walmart-owned club chain, which operates nearly 600 locations in the U.S. and Puerto Rico. Sam’s Club rebranded its ad business in June 2022 to Sam’s Club MAP, an offering dedicated to providing members with an “easy, convenient and personalized,” shopping experience, according to a news release.
“At Sam’s Club, we know our members and we know our curated assortment of items. We know how to predict what our members want and need with great precision. With Sam’s Club MAP, we are building partnerships and ad experiences that are additive to our member’s experience,” said Austin Leonard, head of sales for the Sam's Club Member Access Platform, in the release.
Leonard added that search is a key part of the member shopping experience, and this partnership with Pacvue extends the club’s member-centric experience to brand partners as it continues to make its self-service platform and sponsored product advertisements “easy to buy, easy to sell and easy to operate.”
“Sam’s Club MAP is dedicated to putting members first, and Pacvue is providing brands with the insights and tools they need to make this happen,” said Melissa Burdick, co-founder and president of Pacvue, in the release. “This unique partnership will help Sam’s Club members better discover the brands and products they like most while providing Sam’s Club MAP and their brand partners with deep, actionable insights into improving the shopping experience for millions of existing and future Sam’s Club members.”
Sam’s Club MAP also works with programmatic vendors LiveRamp for its identity service, IRI for conversion attribution reporting, and Walmart’s exclusive DSP audience extension The Trade Desk.