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08/11/2022

Klarna's Eco-Friendly Pop-Up

Jacqueline Barba
Digital Editor
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Klarna, a Swedish fintech company that provides online and in-store financial services including buy now, pay later, opened a pop-up shop in Los Angeles focused on supporting its mission-driven merchant partners last month.

Open from July 23-24, the "Klarna Oasis” pop-up offered exclusive discounts on clean beauty and sustainable fashion brands, such as Lunya, Rebecca Minkoff, RE/DONE, Christy Dawn, Kjaer Weis, Westman Atelier and The Detox Market. The discounts and collection of partner brands are also available online via a dedicated hub within the company’s website.

Klarna Oasis positioned itself as a one-stop shop for the conscious consumer. All of the products were also available for Klarna's popular, interest-free "Pay in four" increments option at checkout.

With sustainability a core focus for the pop-up, shoppers could also donate gently used shoes and clothing in exchange for an on-site discount in partnership with nonprofit Soles4Souls during the pop-up weekend.

To support the opening of Klarna Oasis, additional programming included a fireside chat on the importance of regenerative agriculture within the sustainable fashion movement on July 23. Speakers included Raji Behal, global head of partner success at Klarna; Aras Baskauskas, co-founder and CEO of Christy Dawn; and Jasmyne Spencer, professional soccer player at Angel City Football Club, of which Klarna is a founding partner.

"Christy Dawn is proud to partner with Klarna on such an exciting, impactful initiative. We believe that all shopping should be conscious-shopping and Klarna Oasis allows consumers to make more educated purchasing decisions," said Christy Dawn's Baskauskas, in the release. "What's more, we love knowing that by partnering with Klarna, we're providing our Christy Dawn community with a new and easy way to shop regeneratively."

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