FSI Report: June 21, 2009

Packaged goods makers continue playing with summer-themed promotions in this week's co-op FSIs.Reckitt Benckiser's French's presents a "Cook-Off 2009" contest inviting consumers to submit original, easy-to-make recipes utilizing French's Mustard, French Fried Onions or Worcestershire Sauce. From June 20 through Oct. 31, 10 semi-finalists will be selected by a judging panel and 10 by online vote; that pool will undergo another elimination round to choose five finalists (one by "People's Choice" and four by judges) to compete at a cook-off event in New York that will be streamed live on a dedicated website. The grand prize delivers $25,000 and a six-month supply of French's products. The other four finalists get a seven-quart Cuisinart Stand Mixer and French's products. Odom's Tennessee Pride Sausage runs a sweepstakes awarding 50 prizes of George Foreman stand-up grills and 10 coupons, each good for 10 free packages of product. Entry is online May 1 through July 31.In other activity:Kraft Foods' Kool-Aid dangles $2 off "any sugar" with purchase of 10 packets of unsweetened drink mix. The FSI also notes that "Kool-Aid costs less than soda."Ralcorp's Post Shredded Wheat touts its partnership with non-profit Feeding America, promising to donate up to 15 million bowls based on product purchase levels between June 1 and Dec. 31.J.M. Smucker Co.'s Eagle Brand Sweetened Condensed Milk and Kellog Co.'s Keebler Ready Crust present a recipe for "Berry Berry Cool Pie." Both products are partners in General Mills' "Pillsbury Bake-Off" competition. (See "FSI Report: March 29, 2009" in Related Articles.)Procter & Gamble helps Meijer recognize its 75th anniversary (see "Meijer Celebrates 75" in Related Articles) with a co-equity FSI "in recognition of 75 years of Higher Standards, Lower Prices." P&G also gives a multi-page overlay to Target spotlighting Iams Premium Protection, Charmin and Bounty. Target reciprocates in its June 21 circular with a full-page feature dangling a $5 store gift card with purchase of two select P&G SKUs.L'Oreal Paris continues promoting a "100 Years of Legendary Beauty" sweeps awarding a trip to Paris. (See "FSI Report: June 7, 2009" in Related Articles.)Kimberly-Clark's Huggies again touts its "Enjoy the Ride Rewards" loyalty program. (See "FSI Report: April 19, 2009" in Related Articles.)

FSI Report: June 21, 2009

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