FSI Report: April 9, 2006

New products take the spotlight in this week's free-standing inserts.Among the products introduced are L'Oréal USA's Maybelline SuperStay lipcolor, Johnson & Johnson's Aveeno facial and body care lotion, Nestle Purina's Natural Blends pet food (which offers a free-trial coupon), Gorton's Shrimp Temptations, Campbell Soup Co.'s V8 V-Fusion and Wm. Wrigley Jr. Co.'s Extra Cool Watermelon gum.In other FSI activity:General Mills' Betty Crocker is retiring its points program. A final Betty Crocker point-redemption catalog will be published later this year, according to an insert. Lewis Bakeries Inc.'s Butternut Bread hosts a sweeps awarding a trip for two to Nashville in June, tickets to attend the Country Music Association's CMA Music Festival and the Country Music Hall of Fame, and a year's supply of Butternut Bread. Entry details are provided on-pack. Reckitt Benckiser's Air Wick hosts a "Win A Room Makeover" sweepstakes awarding a grand-prize $10,000 room renovation. Entry is on the brand's web site. The sweeps runs April 3-May 22. Pfizer Consumer Healthcare's Listerine PocketMist offers free music downloads from web site Rhapsody on-pack. Energizer hosts a "We Can Power It. You Can Win It." sweeps awarding 20 grand-prize digital cameras. Secondary prizes include portable audio players, remote control cars and Schick Quattro razors. Entry is on the company's web site. The sweeps runs through June 30. Dedicated shippers support. (See Related Articles.)Kraft Foods' Milk-Bone is hosting a contest that asks consumers to submit photos of their dogs that convey a special bond or connection. Four grand-prize winners (one per dog size: Small, Medium, Large, Extra Large) will be featured on a Milk-Bone Original Biscuits box and receive $250, a customized cookie jar and a year's supply of Milk-Bone Dog Snacks. Sixteen first-prize winners get customized cookie jars. Entry forms are provided in the FSI and on a promotional web site.The contest runs through June 21. (Kraft sold the brand to Del Monte in March.)

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