Change Healthcare

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

A collaboration with the Consumer Healthcare Products Association builds shopper self-care product knowledge through QR codes on wayfinding strips and custom landing pages.

We present a sampling of how brands and retailers are using QR codes to create omnichannel marketing efforts and interact with consumers.

The Consumer Healthcare Products Association is piloting interactive shelf signage at Dollar General to help shoppers determine which pain relievers are right for them.