FSI Report: April 18, 2004

Studio visits with Kelly Ripa and home makeovers come up big as prize offerings in this week's FSIs. B&G Foods' Polaner hosts a sweeps awarding five trips to a taping of Live with Regis & Kelly in New York City. Entry is at bgfoods.com through June 3. Meanwhile, sister brand Ortega Taco kicks off a sweeps awarding a trip to the Big Apple for a visit to Ripa's primetime show, Hope & Faith. Consumers enter via forms included in the FSI through May 30. Elsewhere, Unilever Bestfoods' Wish-Bone plugs a sweeps awarding $25,000 for a kitchen makeover. To enter, consumers visit ivillage.com/wishbone and vote for which of three kitchens, presented by TV sitcom stars Jennie Garth, Kellita Smith and Catherine Hicks, suits them best. The first 50 entrants receive a gift basket of Wish-Bone products and a Good Housekeeping grilling cookbook. Entry is through Oct. 1. Lastly, Georgia-Pacific's Sparkle promotes a "House to Palace" sweeps giving away $10,000 for a home-improvement project and a visit from Do It Yourself Network cleaning expert Linda Cobb. Consumers enter via mail-in forms found in the FSI through May 31. Additional FSI-supported campaigns breaking this week include: Hain Food Group hosts a sweeps awarding 10 winners a week-long stay at a resort in Cancun. Consumers enter through June 15 via mail-in forms found in the FSI. The Dannon Co. kicks off an in-pack game offering a $25,000 grand prize and 25 million instant-win prizes including 250 checks for $100. Additional prizes include free product and coupons and $10 discounts to ebags.com or sunglasshut.com. The game runs through July 31. Georgia-Pacific's Angel Soft kicks off an "Angel Soft to the Rescue" sweeps awarding one winner a trip to Los Angeles to watch the filming of the next commercial for the brand. Entry is at angelsoft.com through June 15. Procter & Gamble graces the cover of News America Marketing's SmartSource insert (in leading markets). The FSI advocates "digestive health solutions" by featuring coupons for Prilosec, Pepto-Bismol and Metamucil and directing consumers to visit the WebMD Digestive Health Center at gi.webmd.com for health tips.

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