02/16/2004
ConAgra Gives Kroger Some Private Help
Kroger Co. boosts private-label products this month through a co-marketing promotion pairing them with an array of ConAgra Foods brands.Running through Feb.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing