05/27/2014

Brands Help Meijer Grant Allergy Wishes

Samantha Nelson

Meijer united four major OTC brands this spring to help stage an "Allergy Genie" campaign.Launched March 13, the effort has centered on weekly circular features using the message, "Granting you a symptom-free spring" to offer discounts on Merck & Co.'s Claritin, Johnson & Johnson's Zyrtec, Sanofi-A

THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS

Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.