Dollar General is testing a new smaller format dubbed DGX, opening the first store in Nashville, TN, in January and a second in Raleigh, NC, in February.The stores provide abundant opportunities for the retailer's biggest CPG partners to stand out. L.A. Colors, Hostess Brands, Coca-Cola Co. all have account-specific endcaps, and PepsiCo boasts three of its own: two devoted to Frito-Lay and one for Mountain Dew that promotes the co-op "Dew General Store" program. Coke and PepsiCo also earn cooler clings and shelf strips.The DGX format provides a new option for the retailer tailored to busy urban areas, with a checkout lane designed to support a high number of small-basket trips. The approximately 3,400-square-foot stores meld the dollar and convenience store channels by offering a soda fountain, grab-and-go sandwiches, baked goods from Krispie Kreme, coffee, cold beverages, snacks and a limited selection of home cleaning supplies, packaged foods, health and beauty products, pet supplies, paper products, greeting cards, home decor and electronics. “We are excited about our new smaller store concept and the opportunity to serve busy, city dwellers with everyday low prices on the essentials they need in a convenient, easy-to-shop format,” Dollar General chief executive officer Todd Vasos said in a media release. “The DGX format is geared to meet the needs of the Millennial shopper, which is an emerging and important part of our customer base and will help us broaden our appeal to attract a new segment of urban customers who put a high premium on value and convenience.”