Albertsons Gets Bookish

Albertsons is partnering with Kimberly-Clark and Pfizer on a mail-in offer for two free children's books from the PBS network. Customers who purchase two participating Kimberly-Clark or Pfizer products through October in any of Albertson-owned chain can choose from more than 20 free children's books based on popular PBS shows, including Clifford the Big Red Dog, Barney & Friends, Arthur, and Dragon Tales. Albertsons is a corporate sponsor of PBS Kids programming. Participating brands include Pfizer's Visine, Rolaids, and Benadryl and Kimberly-Clark's Huggies and Kleenex. Pfizer is looking to gain some customer data through the effort: the mail-in redemption form asks participants if they'd be willing to receive more information on Pfizer products. Albertsons, Kimberly-Clark and Pfizer similarly joined forces in October 2002 on a mail-in CD offer for customers who purchased any three participating products. A portion of the money raised through that program was donated to breast cancer research. In other promotional activity, Albertsons' Philadelphia-based Acme chain is partnering with Cadbury-Schweppes' Snapple Elements brand for a sweepstakes, through June 30, offering a grand-prize Honda Element vehicle. Customers are automatically entered when they use their Acme SuperCard to purchase any Snapple Elements product. Editor's Note: Albertsons repeated the program in June 2004.

Albertsons Gets Bookish

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