SuperValu

Five campaigns won OmniShopper Awards in the Integrated Path to Purchase Activation category.

Compare the dwell time and trip frequency of top retail chains in the latest report analyzing consumer visitation patterns for the top retailers in the U.S., powered by location data company InMarket.

Wakefern Food Corp. subsidiary ShopRite promoted executive vice president Brett Wing to its top position.

When it came to private-label products, retailers once only had to look at quality, cost and logistics. Now they need to know the answers to shopper questions that can range from "Is this extra virgin olive oil single varietal?" to "Is this palm oil endangering orangutans?"

Supermarket retailer, wholesaler gives private label a refresh while focusing on affordability

BRAND: Wild HarvestKEY INSIGHT: Nearly two-thirds (63%) of consumers still consider organic products too expensive for their household budgets.ACTIVATION: Supermarket retailer Supervalu launched a brand-refresh campaign for its natural foods private label in February, focusing the messaging on the