Walmart Introduces Prestige Beauty Experience
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“We are delighted to partner with Walmart to bring prestige beauty to customers across the United States, delivered through our unique model that makes it easy to connect brands with shoppers,” said Andy Lightfoot, chief executive officer, Space NK, in the release. “We have created a proposition for Walmart that we believe will be market-leading called Beautyspace NK, utilizing our years of expertise in this area. We have curated the very best of beauty for their customers, allowing them to shop prestige beauty when, where and how they choose.”
Walmart and British retailer Space NK have teamed up to bring prestige beauty products to Walmart.com and nearly 250 Walmart stores nationwide this summer. The collaboration and product assortment, dubbed Beautyspace NK, leverages Walmart’s size and scale with the popular personal care and beauty company’s assortment of high-quality brands and products.
The partners aim to provide Walmart shoppers a convenient way to purchase both beauty staples and prestige specialty items. Space NK curated a collection of prestige products specifically for the Walmart shopper, spanning a variety of price points across skincare, cosmetics, hair care and bath and body, according to a Walmart media release.
The collection will launch March 15 via a dedicated shop on Walmart.com. It will span about 600 products from 15 brands, including both new and established, and some only available at Walmart, with more to roll out throughout the year. So far, the assortment includes:
- Luxe brands like Slip, By Terry, Philip B, Lancer.
- Indie brands including PSA, from the makers of Allies of Skin.
- Award-winning beauty heroes such as Mario Badescu, Foreo and Ameliorate.
- Trending items from brands including Babe Original, Eyeko, Patchology and Grow Gorgeous.
- Plant-powered products from Goldfaden MD, Mio and Mama Mio.
- New & exclusive brands, including Summer Camp (mineral-based SPF range) from founders at Soleil Toujours that is exclusive to Walmart coming this summer.
- New & exclusive product lines, including a bespoke zip lock pouch of single scrunchies from Slip and a custom-made Philip B introductory set.
In stores, it appears Walmart will merchandise the Beautyspace NK assortment using a long gondola display with illuminated shelves and signage to highlight the product and brands in the beauty department.