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P2PI Names 2026 Hall of Fame Inductees

We are thrilled to announce the three industry leaders who have been selected for 2026 induction into the Path to Purchase Institute Hall of Fame:

  • Bobby Watts, Senior Vice President, AD Retail Media, Digital Merchandising and Marketing, Ahold Delhaize USA
  • Katie Williams, Chief Marketing Officer, The J.M. Smucker Co.
  • Matthew Wheeler, Shopper Insights Lead, Digital Commerce, Kimberly-Clark
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hall of fame 2026
From left: Bobby Watts, Katie Williams and Matthew Wheeler.

Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame. (There were no inductees in 2021 due to the COVID-19 pandemic.) 

From the work they produce to their daily business practices, these inductees represent the very best of the path to purchase and commerce marketing industry. They foster best practices and demonstrate a supreme understanding of all marketing efforts.

Williams, Watts and Wheeler will be profiled in depth in upcoming coverage on P2PI.com. 

See a complete list of previous Hall of Fame inductees.

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