Interactive Workshops to Help Brand, Retail Leaders Turn Insights Into Action at InStore Ignite
As the role of the physical store continues to evolve, brands and retailers are navigating an increasingly complex set of decisions, from how to measure performance across channels to where to invest resources across a product portfolio.
At P2PI’s InStore Ignite, Nov. 10-12 in Chicago, attendees can dig into those challenges through two professionally facilitated workshops taking place during the conference’s lunch periods.
Giving Retail Measurement Meaning and Momentum
Wednesday, Nov. 11 | 12:05-1:40 p.m. CST
Led by David Ball, president of The Grayson Company, this interactive session will explore how brands and retailers can rethink measurement as AI changes how insights are generated and acted upon.
Participants will examine how leading organizations are connecting metrics across in-store performance, retail media, shopper behavior and commercial outcomes. Together, attendees will identify the metrics that actually drive decisions and build a practical framework for turning measurement into action.
Your Growth Opportunity May Be Hiding in Plain Sight
Thursday, Nov. 12 | 12:10-1:40 p.m. CST
Led by Kevin Mullaney, CEO of The Grayson Company, this hands-on workshop will focus on finding growth opportunities within the product portfolio.
Through real-world examples and interactive exercises, participants will explore how data and AI can help identify the assortment driving the greatest value, uncover underleveraged opportunities and prioritize investments for profitable growth.
Both workshops are exclusively available to brand and retailer attendees. With an emphasis on collaboration and practical application, the sessions offer a chance to step away from the traditional conference format and work directly through challenges that organizations are facing today.
About InStore Ignite
InStore Ignite will bring together manufacturers, retailers and solution providers for keynote presentations, immersive store tours and collaborative discussions focused on the future of the in-store experience.
The growing agenda features leaders from Danone, Church & Dwight, Giant Eagle, Diageo, Coca-Cola, Kroger, Hy-Vee, Haleon, Olly, Mattel, Placer.ai and many more.
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